Applications underway for Raise the Bar Academy

13. August 2021.

Applications are underway for the Raise the Bar Academy, a free training program for the training and professional development of waiters, baristas and bartenders. Coca-Cola HBC Croatia experts will be joined as lecturers at the academy by top experts in areas like mixology and spirits, wine, coffee, beer and bar management. Among them are Andrej Čapka, director and owner of Zmajska pivovara, Ivan Jug, Croatian sommelier champion, co-owner and manager of the restaurant Noel, and Andrea Klemenčić, hotel manager in the gastronomy and restaurant departments.

„With all the challenges the hospitality and tourism sector has faced over the past year and a half, the lack of a quality and trained workforce has become even more pronounced. Since 2019, our free training program has been successfully completed by 26 waiters, baristas and bartenders and we are proud that with the fourth academy cycle Coca-Cola HBC Croatia will continue to contribute to solving this long-standing problem of the Croatian Horeca sector,” said Filip Verbanac, Premium Spirits, Coffee and HoReCa Manager of Coca-Cola HBC Croatia and the creator of the Raise the Bar project.

Candidates with at least one year of work experience in hospitality and tourism can apply to participate in Coca-Cola HBC Croatia’s training program, regardless of their previous training and work status. All those interested in the Raise the Bar Academy are required to introduce themselves with a short motivational video and to complete the application form on the website .

Applications are open until September 15, after which a team of Coca-Cola experts and members of the Raise the Bar team will assess candidates and select those who will be shortlisted. This will be followed by an interview with the candidates, and as part of the theoretical and practical training, the selected participants will learn from top experts brought together by the Raise the Bar project about the latest techniques and trends in hospitality from October 18 to December 10.

More information about the Raise the Bar Academy, Coca-Cola HBC Croatia’s training program, is available on