The Raise the Bar Conference is an annual event aimed at professionals in the HoReCa sector, where they have the opportunity to hear about the latest trends in the fields of hospitality, gastronomy, and tourism, as well as the opportunity to network with each other.

The conference originated from the long-standing HoReCa conference of Coca-Cola HBC Croatia, which quickly became one of the most important events in the HoReCa sector, with the goal of emphasizing the importance of knowledge development and service quality.

The conference’s objective is to familiarize the audience with consumer research results and trends, provide them with an overview of the current state in the domestic and foreign markets, and share success stories from both domestic and foreign guest speakers.